ZetaBlue Blog

Email Marketing works for restaurants

This is a helpful article for anyone who has a retail location where people can stopin and interact act with the business. Be sure to ask interested people for their email addresses so that you can stay in contact with them about your business.

Restaurateur sees benefit of online marketing

Another low cost tip for restaurants is have a Facebook page. Posts about new dishes, wines, desserts, etc will engage your customers and keep your food top of mind with your diners.

Important Data About Generating Traffic

Hi Readers,

This article has some surprising information about which social media sites drive the most traffic. Facebook is number one. Guess who is number 2? I will give you a hint…It’s not Twitter! Take a look I think you will be surprised!

The Number Two Social Media Traffic Generator is not Twitter

Interesting Ideas for Interacting with your Facebook Fans

Hi Readers,

This article has some good ideas for making encouraging more interaction from your Facebook fans. Hope you enjoy it!

4 Easy Ways to Engage your Facebook Fans

Interesting article on Social Media promotions

Hi Readers,

I think you will enjoy this case study. It outlines a fun, creative, fairly low cost way to grow social media and sales!

Summary: Social media is built for sharing, which makes it a prime channel for spreading the word about promotions. But when you provide an incentive for sharing, the promotion has an even better chance of going viral.

See how a retailer created a product giveaway campaign that required social media users to engage on Facebook or re-tweet messages on Twitter to qualify for drawings. Not only did they significantly grow their social media followers, but for some products, sales increased 15%.

http://www.marketingsherpa.com/article.php?ident=31543

Important Information for Local Businesses

Hi there,

Google recently launched a new program called  “Google Favorites”.  Basically, they are sending 100,000 local business a Google decal that you can stick in your store window.  The decal has a bar code. Anyone who has an iPhone will then be able to walk by your store, scan the bar code, and see what kind of ratings you have on Google Local.

You can learn more about the program here: Intro to Google Favorites

Be sure to watch the video, as it helps you see the program in action.

This is a super interesting program. It is going to further empower the consumer and keep businesses watching their ratings!

Rachel

Tips and Techniques to Improve your Offer

Hi there,

This article is well worth reading.

http://www.marketingsherpa.com/article.php?ident=31522

Enjoy!

Rachel