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Book Promotion Ideas through the Ages

Hey, even Stendhal had to market his own book…

How Writers Build the Brand

Uplifting Advice for Authors

Attention all authors…this is the perfect thing to read when you think that all your writing is s**t and that you are wasting your life… (who doesn’t have days like that?)

Advice From Your Favorite Authors

Los Angeles Review of Books Website Launches Today

Any new source of book reviews is great news for authors and readers alike! Welcome Los Angeles Review of Books!

http://lareviewofbooks.org/

Interesting New eBook Technology

This would be an excellent promotion tool for authors if fans follow through and post the photo on Facebook. I wonder if it will catch on? What do you think?

Would You Sign My Kindle

Amazon Kindle Singles Will Help Authors

Dear Writers and Authors;

Imagine being able to put the power of Amazon’s traffic and  book marketing to work for you before you have published your first book.  And imagine getting incremental revenue to boot! That is what, if properly leveraged Amazon  Kindle Singles will do for first time authors everywhere. Read on…

Amazon now selling shorter prose as Kindle Singles

Interesting article in the NY Times about how local bookstores are adding services to increase traffic to their stores. I was surprised to see that they didn’t speak to Book Passage, a thriving independent book store in Corte Madera, CA. In many ways Book Passage has been a innovator  among indie bookstores.

Small Bookstores Struggle for Niche in Shifting Times

Email Marketing works for restaurants

This is a helpful article for anyone who has a retail location where people can stopin and interact act with the business. Be sure to ask interested people for their email addresses so that you can stay in contact with them about your business.

Restaurateur sees benefit of online marketing

Another low cost tip for restaurants is have a Facebook page. Posts about new dishes, wines, desserts, etc will engage your customers and keep your food top of mind with your diners.

Important Data About Generating Traffic

Hi Readers,

This article has some surprising information about which social media sites drive the most traffic. Facebook is number one. Guess who is number 2? I will give you a hint…It’s not Twitter! Take a look I think you will be surprised!

The Number Two Social Media Traffic Generator is not Twitter

Interesting Ideas for Interacting with your Facebook Fans

Hi Readers,

This article has some good ideas for making encouraging more interaction from your Facebook fans. Hope you enjoy it!

4 Easy Ways to Engage your Facebook Fans

Interesting article on Social Media promotions

Hi Readers,

I think you will enjoy this case study. It outlines a fun, creative, fairly low cost way to grow social media and sales!

Summary: Social media is built for sharing, which makes it a prime channel for spreading the word about promotions. But when you provide an incentive for sharing, the promotion has an even better chance of going viral.

See how a retailer created a product giveaway campaign that required social media users to engage on Facebook or re-tweet messages on Twitter to qualify for drawings. Not only did they significantly grow their social media followers, but for some products, sales increased 15%.

http://www.marketingsherpa.com/article.php?ident=31543

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