Hi Readers,
I think you will enjoy this case study. It outlines a fun, creative, fairly low cost way to grow social media and sales!
Summary: Social media is built for sharing, which makes it a prime channel for spreading the word about promotions. But when you provide an incentive for sharing, the promotion has an even better chance of going viral.
See how a retailer created a product giveaway campaign that required social media users to engage on Facebook or re-tweet messages on Twitter to qualify for drawings. Not only did they significantly grow their social media followers, but for some products, sales increased 15%.
http://www.marketingsherpa.com/article.php?ident=31543
posted by admin on Tuesday,February 23, 2010@12:24 pm
Hi there,
Google recently launched a new program called “Google Favorites”. Basically, they are sending 100,000 local business a Google decal that you can stick in your store window. The decal has a bar code. Anyone who has an iPhone will then be able to walk by your store, scan the bar code, and see what kind of ratings you have on Google Local.
You can learn more about the program here: Intro to Google Favorites
Be sure to watch the video, as it helps you see the program in action.
This is a super interesting program. It is going to further empower the consumer and keep businesses watching their ratings!
Rachel
posted by admin on Monday,February 8, 2010@5:01 pm
Hi there,
This article is well worth reading.
http://www.marketingsherpa.com/article.php?ident=31522
Enjoy!
Rachel
posted by admin on Monday,February 8, 2010@12:38 pm
