Interesting article on Social Media promotions
Hi Readers,
I think you will enjoy this case study. It outlines a fun, creative, fairly low cost way to grow social media and sales!
Summary: Social media is built for sharing, which makes it a prime channel for spreading the word about promotions. But when you provide an incentive for sharing, the promotion has an even better chance of going viral.
See how a retailer created a product giveaway campaign that required social media users to engage on Facebook or re-tweet messages on Twitter to qualify for drawings. Not only did they significantly grow their social media followers, but for some products, sales increased 15%.
May 6th, 2010 at 6:05 am |
Good job. I’m definitely going to bookmark you!